Mount Fuji
Sora Rewards logo
01 / 09
Company Portfolio · 2026

Japan's leading rewards fulfillment partner.

Powering customer loyalty, everyday employee appreciation, and channel incentives across Japan, Korea & China — end to end.

sorarewards.com
1 / 9
Mount Fuji
Sora Rewards logo
01 / 09
Company Portfolio · 2026

Japan's leading rewards fulfillment partner.

Powering customer loyalty, everyday employee appreciation, and channel incentives across Japan, Korea & China — end to end.

sorarewards.com
1
Sora Rewards logo
02 / 09
About Sora

A team of global rewards veterans, based in Tokyo.

Founded in 2020, Sora Rewards was built by a team with deep global expertise in rewards, incentives, and enterprise fulfillment.

From product sourcing and order processing to delivery and customer support — we own the entire fulfillment chain so our clients don't have to.

2020
Founded
70+
Multinational clients
~30M
Users reached
¥1.5B
Annual revenue
sorarewards.comCompany Portfolio · 2026
2
Sora Rewards logo
03 / 09
What we do

Three client program types. One fulfillment partner.

We power clients' rewards points-based programs with a catalog and fulfillment services, so recipients can choose and receive the product they want.

Customer Loyalty

Consumers earn points through our client's loyalty program — including airlines, hotels, banks and retailers — then redeem them for products and services provided by Sora.

Employee Recognition

Employees earn points through our client's recognition programs — points are earned by being recognized by a colleague as a thank you for effort — then accumulated over time and spent on products and services provided by Sora on the client's platform.

Channel Incentive

Resellers and distributors earn points through our client's channel incentive program — points can be earned and accumulated over time — then redeemed for rewards of their choice among products and services provided by Sora on the client's platform.

sorarewards.comCompany Portfolio · 2026
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Sora Rewards logo
04 / 09
Trusted by

The world's leading brands rely on Sora.

~30M
Loyalty members reached
Airlines (e.g. JAL loyalty program)
70+
Multinational companies
With 100,000+ employees each
Japan & Korea
-resident programs
Exclusive to members & employees in Japan & Korea
sorarewards.comCompany Portfolio · 2026
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Sora Rewards logo
05 / 09
Catalog · Merchandise

Premium brands recipients actually want.

N
Nespresso
CoffeeGlobal
D
DeLonghi
AppliancesGlobal
LC
Le Creuset
KitchenGlobal
S
Seiko
WatchesJP
F
Fossil
WatchesGlobal
S
Skagen
WatchesGlobal
N
Nestlé
Food & BeverageGlobal
T
Tanita
HealthJP
V
ViewSonic
ElectronicsGlobal
S
Samsonite
TravelGlobal

20+ global & Japan-favorite merchandise brands across kitchen, audio, watches, travel, gaming & more.

sorarewards.comCompany Portfolio · 2026
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Sora Rewards logo
06 / 09
Catalog · Gift cards

Most popular digital gift cards.

au PAY logo
au PAY
A
Amazon
GP
Google Play
N
nanaco
P
Ponta
QP
QUO Pay
U
Uber
VE
Visa eGift

Instant digital fulfillment — universal eGifts, Japan prepaid & mobile pay, and global digital storefronts.

sorarewards.comCompany Portfolio · 2026
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Sora Rewards logo
07 / 09
Team

The people behind Sora.

HB
Herman Bynke
CEO
AR
Alex Richman
Executive Director
NG
Naoko Ganaha
Client Services & Logistics Manager
HH
Hiroko Hada
Gift Card Manager
CY
Camila Yamada
Product & Operations Manager
NM
Naomi Matsumura
Accounting Manager
MA
Miguel Avilés
Tech Lead
HJ
Hazel Ju
Merchant & Client Services Associate
sorarewards.comCompany Portfolio · 2026
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Sora Rewards logo
08 / 09
Get in touch

Let's build a rewards program your recipients will love.

Reach out to discuss how Sora can power your next customer loyalty, employee recognition, or channel incentive program.

Visit sorarewards.com →
Company
SORA REWARDS Co., Ltd.
Established
June 2020
Head office
7-7-7 8F Roppongi, Minato-ku, Tokyo, Japan
Directors
Herman Bynke · Alex Richman
Revenue
JPY 1.5 Billion
Website
www.sorarewards.com
sorarewards.comCompany Portfolio · 2026
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Sora Rewards logo
09 / 09
Thank you

ありがとう ございます。

We'd love to hear about your program. Reach us at sorarewards.com.

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