01 / 09

Company Portfolio · 2026

Japan's leading rewards
fulfillment partner.

Powering customer loyalty, everyday employee appreciation, and channel incentives across Japan, Korea & China — end to end.

sorarewards.comPrepared for prospective clients

02 / 09

About Sora

A team of global rewards veterans, based in Tokyo.

Founded in 2020, Sora Rewards was built by a team with deep global expertise in rewards, incentives, and enterprise fulfillment.

From product sourcing and order processing to delivery and customer support — we own the entire fulfillment chain so our clients don't have to.

2020

Founded

70+

Multinational clients

~30M

Users reached

¥1.5B

Annual revenue

sorarewards.comCompany Portfolio · 2026

03 / 09

What we do

Three client program types. One fulfillment partner.

We power clients' rewards points-based programs with a catalog and fulfillment services, so recipients can choose and receive the product they want.

Customer Loyalty

Consumers earn points through our client's loyalty program — including airlines, hotels, banks and retailers — then redeem them for products and services provided by Sora.

Employee Recognition

Employees earn points through our client's recognition programs — points are earned by being recognized by a colleague as a thank you for effort — then accumulated over time and spent on products and services provided by Sora on the client's platform.

Channel Incentive

Resellers and distributors earn points through our client's channel incentive program — points can be earned and accumulated over time — then redeemed for rewards of their choice among products and services provided by Sora on the client's platform.

sorarewards.comCompany Portfolio · 2026

04 / 09

Trusted by

The world's leading brands rely on Sora.

~30M

Loyalty members reached

Airlines (e.g. JAL loyalty program)

70+

Multinational companies

With 100,000+ employees each

Japan & Korea

-resident programs

Exclusive to members & employees in Japan & Korea

sorarewards.comCompany Portfolio · 2026

05 / 09

Catalog · Merchandise

Premium brands recipients actually want.

Nespresso

CoffeeGlobal

DeLonghi

AppliancesGlobal

Le Creuset

KitchenGlobal

Seiko

WatchesJP

Fossil

WatchesGlobal

Skagen

WatchesGlobal

Nestlé

Food & BeverageGlobal

Tanita

HealthJP

ViewSonic

ElectronicsGlobal

Samsonite

TravelGlobal

20+ global & Japan-favorite merchandise brands across kitchen, audio, watches, travel, gaming & more.

sorarewards.comCompany Portfolio · 2026

06 / 09

Catalog · Gift cards

Japan's most popular digital gift cards.

Google Play

DigitalGlobal

QUO Pay

PrepaidJP

au PAY

Mobile PayJP

Visa eGift

UniversalGlobal

図N

図書カード NEXT

BooksJP

nanaco

RetailJP

Ponta

LoyaltyJP

Uber

MobilityGlobal

Amazon

RetailGlobal

Instant digital fulfillment — universal eGifts, Japan prepaid & mobile pay, and global digital storefronts.

sorarewards.comCompany Portfolio · 2026

07 / 09

Team

The people behind Sora.

Herman Bynke

CEO

Alex Richman

Executive Director

Naoko Ganaha

Client Services & Logistics Manager

Hiroko Hada

Gift Card Manager

Camila Yamada

Product & Operations Manager

Naomi Matsumura

Accounting Manager

sorarewards.comCompany Portfolio · 2026

08 / 09

Get in touch

Let's build a rewards program your recipients will love.

Reach out to discuss how Sora can power your next customer loyalty, employee recognition, or channel incentive program.

Visit sorarewards.com →

Company: SORA REWARDS Co., Ltd.
Established: June 2020
Head office: 7-7-7 8F Roppongi, Minato-ku, Tokyo, Japan
Directors: Herman Bynke · Alex Richman
Revenue: JPY 1.5 Billion
Website: www.sorarewards.com

sorarewards.comCompany Portfolio · 2026

09 / 09

Thank you

ありがとう
ございます。

We'd love to hear about your program. Reach us at sorarewards.com.

Japan's leading rewardsfulfillment partner.

Japan's leading rewardsfulfillment partner.

A team of global rewards veterans, based in Tokyo.

Three client program types. One fulfillment partner.

Customer Loyalty

Employee Recognition

Channel Incentive

The world's leading brands rely on Sora.

Premium brands recipients actually want.

Japan's most popular digital gift cards.

The people behind Sora.

Let's build a rewards program your recipients will love.

ありがとうございます。

Japan's leading rewards
fulfillment partner.

Japan's leading rewards
fulfillment partner.

ありがとう
ございます。